Pros E-commerce:
- You potentially have an unlimited customer base
- E-Commerce provides the ultimate in convenience
- Allows businesses to focus on selling a product or service while easily developing effective business relationships
- Empowers consumers by letting them handle their own transactions.
Cons of E-commerce:
- Failure to understand the customer, why they buy, and how they buy . Even a product with a sound value proposition can be a failure if customer habits, expectations, and motivations are not understood.
- Failure to make the services and/or products you offer clearly understood! You can never have enough information about your services! Answer any and every question on your site that you think a Customer would ask!
- Staff Support. If you are noting that you offer 24/7 support, be prepared to provide that support. If your hours are restricted during certain times, make it clear on your website.
There are not alot of drawbacks with having an online store. You will find that when you plan for vacations, holidays, days off etc. your store should be in the forefront of your thoughts! "Who will mind the store?

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